Insights Into How I Run My Business – The Tomato Lady

tomato seedlings

Every year I try to be more organized with my business. I ask myself questions like these:

  • What do I want to offer this year?
  • What tomatoes or peppers did I not like?
  • What do my customers want?
  • Are there any new and astounding introductions that I need to try?
  • How much soil and germinating mix do I need?
  • Do we have enough stock of the amendments we incorporate into our mix?
  • When do we want to open?
  • When do we need our other greenhouses up?

And then I have to think about updating the website, doing research for descriptions, pictures, making large tags, small tags, marketing, doing the bookkeeping/taxes . . . etc.

I think one of the biggest concerns is figuring out how far back to plant the seeds so they are ready at a certain time. It doesn’t matter whether they are tomatoes, peppers, flowers or veggies. When I first started my business, I planted everything on March 17th. That didn’t work out so well. I had ginormous plants in small pots. (We called them trenching tomatoes!)

One variable we can’t control (a big one) is the weather. Since we grow ours as close to nature as possible, we heat only to keep them from freezing. We don’t grow ours as the bigger operations do with climate controls for even temperatures. It gets hot, it gets cold. (I think that is why ours do really well here in our part of the world). When the sun comes out, even if it is cold outside, it heats up very quickly. Cooler temps encourage root development so they have a stable base to start reaching for the stars when it gets warmer. We have had some of our varieties grow a foot in one week! (I know that sounds great but that is not good at all).

babies-under-lights-#3-09

My dining room becomes the seed starting room for several months. Shelves, fluorescent light banks, germinating mix, water jugs, seed packets, plant lists, pixie stakes, anything needed for planting. It is quite the mess! This is the room we use for our game nights twice a month, needless to say, we are relegated to the living room playing Scattergorries or Charades for several months.

tomatoes31

This year we are going to try and have 2500 gallons for sale. That is 1000 more than last year. They are easier to keep happy, don’t require as much water (don’t dry out) and have a BIG headstart over the ones in the smaller pots. That is really important in my part of the world where there every other town/location seems to have a different growing zone! Our weather. isn’t really consistent. sometimes we have a long growing season, sometimes we don’t. Last year we had a frost/snow late September. One year it didn’t get ugly until November. All it takes is one frost and your plants are done, it doesn’t matter if we have two months after that of temperate weather. With some varieties, it is important to have the headstart.

brandywine pink1_

Take the Pink Brandywine. It has a long growing season and really needs the extra two months. I have found that it is not the size of the plant but the maturity of the plant that determines whether you harvest something or not. Pineapple is another one that benefits from this, as do a lot of the bigger heirloom varieties. We will still have our regular pot size.

me-in-greenhouse-up

I just finished my first cup of coffee and as I contemplate going out to transplant some more tomatoes, I am glad I could tell you some of what I do and how I do it.

I know this is a long post but I wanted to share some of the workings and thoughts behind being an “urban farmer”. It’s not all fun and games and takes quite a bit of planning and thinking and of course hard work! To the gentleman who said that farming is a no-brainer occupation, I’d like to invite him to put himself in my shoes and the shoes of every other farmer out there and let him see how hard it really is! It’s not as simple as digging a hole and dropping a seed in it. I use a lot of gray matter to grow my business!

 

Pepper Varieties: Glow and Volcano Candy, Sweet and Spicy

glow

Glow

Glow is a sweet pepper that caught my eye as I was thumbing through the catalogs. It literally looked like it was glowing. Amazing.

Since I haven’t grown these yet, I have to rely on the descriptions I read.

Tapered, thick-walled, 2-3 lobed fruits are 4-5″ long and are deliciously sweet and fruity. Medium-size plants yield well. Early and easy to grow in diverse climates.

It’s cute that people tell me they want and orange (or red or yellow) pepper. They say the green peppers don’t agree with them. The reality is that most peppers start out green, when they mature, they turn color. That is why the green ones in the store are so much cheaper, they can be picked earlier, leading the way for more peppers to form.

 

volcano candy 2.jpg

Volcano Candy

One of my husband’s new favorites. We grew these for the first time last year. originally named, Devil’s Kiss, we took artistic license and renamed them. Volcano Candy. Dark red, round fruits, very prolific, somewhere between the heat of a jalapeno and a habanero. The husband says they actually have a peppery fruity flavor and that if you cut them and removed the seeds and membranes, the flesh wasn’t hot at all. They look like cherry bombs. We kept this growing in our greenhouse (along with our Yellow Bull’s horn) long after the first frost and it did well until mid-December when we decided to pull the plant. We just couldn’t keep the greenhouse warm enough to maintain their health.

steve and corno di toro yelow

October 11, 2019, My husband standing next to our Corno di Toro, still growing strong in the greenhouse with its friends.

corno yellow late dec
Notice how the leaves are starting to droop. 
They got worse as the month went on. At first, I thought it was a lack of water but their fruits were just as firm as ever. I realized it was temperature. Peppers come from warmer climates after all.

last of the corno di tornos 2019

Corno di Toro (Yellow Bulls Horn) Here is a picture of what we harvested on December 22 right before we pulled the plant. That pepper is 7 inches long. Believe it or not!!!!

Hello Spring! (I think)

cherry-tomatoes---1

One of my many harvests last year. Wishful thinking!

it’s been very cold here or maybe I am just getting older. Lots of sunshine and the birds are starting to make melodies so I expect it to be considerably warmer than it feels. I go through this every year right around February.

I have transplanted 0ver 900 pepper plants already and they are snug as a bug in a rug in our “pepper greenhouse”. I planted 62 varieties this year and will be showcasing some of the newer and favorites on this blog in the future.

As for tomatoes? This year I have over 200 varieties, by far the most that I have ever done. Last year I had 178 and wanted less. Yup, you can blame it on the catalogs. With their pretty pictures and fantastical descriptions such as “the best tasting”, “brilliant color palette”, “earliest for northern regions”, “most prolific”, “an heirloom older than dirt” etc. (the last one, not really, but it sounds like something someone would say.)

I got rid of some I didn’t like or that were hard to sell and of course, kept my favorites and the favorites of my customers. In all, what with taking away and adding, I have 203 varieties. Uh huh, that is a lot! I order mostly from seed catalogs like Seeds n Such, Totally Tomatoes, Tomatofest, Harris Seeds, Johnny’s Seeds, High Mowing Seeds, and others. I also peruse our local Northwest Seed and Pet for their offerings. This year I found some seed by Snake River Cooperative, Shoshone, Moscow, Latah and Sandpoint, seeds developed in our area by Idaho State University. I am anxious to try those and see how they do.

As with the peppers, I will showcase some of the tomato varieties also.

This is my busy season, buying and researching seeds, ordering supplies, figuring out a planting schedule, making big and little tags, ordering preprinted tags, planting and transplanting babies, updating the website, organizing marketing materials and email lists, creating blog posts, watering, fertilizing, arranging heaters and keeping an eye on the temps, taking cuttings and rooting them, to name just a few of my responsibilities

Good thing I love what I do!.